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$2,025 - Per Student
$1,725 - Additional Student

ILBA Coffee School's Business Development and Expansion Class consists of (5) eight-hour training days focusing on the fundamentals of Managing, Marketing, Operating and Successfully Growing a Coffee Business. This class, combined with the Private Training: 6th day system development / menu creation is the most elite and rewarding class the students at our coffee school. This class focuses on the targeted questions clients ask when opening or expanding a specialty coffee business. Our consultants will cover topics such as developing a logo, image, and a brand. Location selection, lease negotiation, and product integration will be evaluated and discussed in detail, as well.

Government Bureaucracies Working with the health department Working with the building department What is required Time frame for approval Architect Designer Layout Time-line Marketing and Promotion Methods of marketing Target market Business expansion Merchandising and Private Labeling Branding an image Business name Cups Coffee Mugs Apparel Menu Point of Purchase Difference in register configurations Theft prevention Up-selling Customer Service skills Flavor Options Powder vs. pump based system Differences in ingredients & flavor profiles Drink development techniques Advanced Drink Preparation Advanced milk texturing and pouring Advanced shot extraction methods Advanced grinding techniques Combining techniques for maximum efficiency Point of purchase role play Decisions between powder and syrup based Roasting Regional taste profiles Price vs. quality Roasting methods Cupping Tasting Fair trade Shade grown Organic Cold Drink Prep Proper blending techniques Equipment options and their results Methods of iced drink preparation Drink Preparation Hot, Iced and Blended Drinks Making Non coffee drinks Menu Evaluation Coffee drinks Coffee terms & slang Drink development consistency Size options Espresso Extracting shots off multiple espresso machines Evaluation of the perfect shot Proper tamping techniques Espresso quality control Efficiency techniques Smoothies Whole fruit vs. fruit blend Proper techniques Product options

Location Location selection Concept/location evaluation Lease negotiation and terms Concept Cafe products Cafe location Cafe design Budget Vendors Employees Hiring and discovering talent Maintaining a close staff Keeping Consistency in employees Hiring managers Training Methods of marketing Turnover rates Food and Cafe Product Options Menu development Cafe product options Smoothie Crepes Smoothies Gelato Sandwiches Panini's Hot dogs Cigars Pies Chocolates Desserts Loss Prevention/Theft Methods of reducing theft Security Surveillance Tips/shift changes Managerial procedures Tea History and key facts Proper brewing Tea latte drink preparation Quality control Serving options Drink Preparation Hot, Iced and Blended Drinks Making Non coffee drinks Latte Art Introduction to Latte Art Latte art demonstration Latte art training Latte art creation Brewing Methods of brewing, french press, airpots, satellite, etc. Different equipment options Serving options Systems of extraction Grinding fresh vs. pre-ground Quality control Milk Learning the fundamentals of steaming Pouring the perfect latte Multi tasking Methods of flavoring Proper temperature control History and key facts Proper brewing Tea latte drink preparation Quality control Serving options Equipment Introductions to multiple manufacturers Applications for each type of equipment Cleaning and proper sanitation Maintenance and repairs

Students of ILBA Coffee School will learn a variety of ways to market and successfully promote their brand. Students will have the opportunity to discuss and ask questions on cafe products and other food related concepts to add to a gourmet coffee business and what concept works best for them. loss prevention management from employees to customers will be discussed and evaluated in detail. This class will hone your skills as a barista while combining the most important and advanced aspect of drink preparation, efficiency, quality and consistency for successful bar operations. Students at our coffee school will learn advanced latte art techniques and sharpen their skills by combining multiple drink preparation procedures with the guidance of a consultant.

We will reveal to you the operational details of running a successful coffee house and the critical differences between the big name players and your new cafe.